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Opportunity ScoreKnow which accounts to look at first.Signals & EvidenceSee what changed, with sources and dates.Decision MakersKnow who to contact, and why.MonitoringSee which accounts changed, and why.OutreachStart with something specific to the company.Who it’s forSales teams, founders and agencies.
AI Buyer Intent & Opportunity Intelligence

Know who needs what you sell. And why now.

Optero analyzes companies around your business, connects relevant buying signals to potential needs, identifies decision makers, and helps you prepare outreach.

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  • Opportunity Scores with reasons
  • Evidence with sources and dates
  • Decision makers and outreach guidance
New alertBrightpath opened a second club

Brightpath Fitness

Example for a commercial cleaning provider
New locationVery High
94
1
Company opens a new locationFinding · 2 days ago
2
Potential need for your servicesMore floor space to maintain, a new site to staff
3
Relevant decision makerDana Whitfield, VP Operations
4
Suggested conversation“Congratulations on the new club. How are you handling upkeep there?”
Dana Whitfield96% match · Best contact
94
Opportunity ScoreVery High↑ from 64

Illustrative example. Company, person and findings are fictional.

Who it’s for

Built for the way you sell

Whatever your role, Optero helps you decide where to look first and what to say.

For sales teams

Start each week with the accounts that changed and know who to contact first.

For founders

Spot companies that may need what you sell, without building a research team first.

For agencies

Find clients who are growing or changing, and open with something specific to them.

What changes

What changes when you use Optero

Spend your time on the accounts with a reason to talk.

Prioritize with a reason

Opportunity Scores help you decide where to look first.

Sorted by Opportunity Score
94
Brightpath Fitness
New locationVery High
61
Lakeview Wellness
New hireMedium

Understand the opportunity

Findings explain what changed and how it relates to your services.

Opened a second club in Austin
New location
Why it mattersMore space and staff to support at a new site.

Prepare the next move

Recommended people and outreach guidance help you act.

Dana WhitfieldVP Operations
96% match
Suggested openingAsk how the new club’s upkeep is being planned.
Signals & Evidence

Evidence you can check before you reach out

Every opportunity is backed by findings. Each one shows what happened, where it came from, and how it relates to what you sell.

  • What happened, with source and date
  • Priority, signal match and service relevance
  • Why it matters and what to do next
A finding is evidence to investigate. It does not prove a company is actively buying.

Brightpath Fitness opened a second club in Austin

Source: local business news · Mar 12
92
New location
Signal priorityHigh
Signal matchExact match
Service relevanceStrong
Why it mattersA new site adds floor space, equipment and staff. Facilities upkeep usually needs a plan before opening.
Recommended action: Contact Operations while the site is still being set up.

Illustrative finding.

Dana Whitfield

VP OperationsBrightpath Fitness
96
Why Optero recommends herShe leads day-to-day operations, so a second club lands on her desk. Her team is hiring for the new site.
RoleOperations
SeniorityExecutive
Decision powerVery high
✉dana@brightpath.example☎(512) 555-0142indana-whitfield
Pitch angle: Keep the new club clean and ready from day one.
Also relevant
Marcus ReedFacilities Manager
78% match
Priya ShahRegional General Manager
64% match

Illustrative contacts. Details are fictional.

Decision Makers

Know exactly who to talk to, and why

Optero recommends the person closest to the need and explains the choice, so you’re not guessing from a title.

1
Company findingOpened a second club in Austin
2
Her responsibilityRuns operations for both clubs
3
Your pitch angleKeep the new club ready from day one
Monitoring

Know what changed, and which accounts deserve another look.

Monitoring keeps your intelligence current. You see what moved and why, not a pile of alerts.

Your watchlist

Brightpath FitnessNew location64→94
Lakeview Wellness58→61
Summit Athletic Club58
New signalBrightpath Fitness opened a second club. Its Opportunity Score rose from 64 to 94.

Illustrative watchlist.

Weekly monitoring summary2 accounts changed. 1 deserves another look.
Brightpath FitnessOpened a second club
64 → 94
Lakeview WellnessNew general manager
58 → 61

Optero re-analyzes accounts when something meaningful changes, so scores reflect what is happening now.

Illustrative email.

Outreach

Outreach built on the finding, not a template

Each message connects the company’s news, the contact’s responsibilities and your service.

Company findingOpened a second club in Austin
Contact’s responsibilitiesDana runs operations for both clubs
Your serviceCommercial cleaning for fitness facilities
Subject: Congrats on the Austin club

Hi Dana,

Congratulations on opening your second club. With a new space to get ready and a team still being hired, upkeep is easy to leave for later.

We help fitness facilities set up cleaning that fits their hours and equipment. Would it help to see how we’d plan it for the Austin site?

Talking points
  • Opening-week readiness
  • Cleaning around peak class hours

Illustrative examples written for a fictional cleaning provider.

94
Brightpath FitnessVery High · Example

See which of your accounts deserve attention now.

Find the companies worth your time, understand why, and reach the right person with something relevant to say.

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Dana Whitfield96% match · Example